February 10, 2009-Tuesday


Terrie Turner of Inline Digital Image and her presentation "Engaging the Great Disruption: How to Profit Using Direct Mail"

Terrie Turner
Terrie Turner

Terrie Turner is the EVP for Inline Digital Image, a 28 year old direct marketing firm.


For over 20 years, Terrie Turner has helped clients ensure that their marketing dollars are accountable.  She speaks the language of marketing professionals, listens to their concerns and needs, and assists them in understanding when, why and how to use of direct mail.


She has spoken to audiences ranging from the National Association of Trade and Technical Schools on writing compelling copy for DRTV; to the Postal Customer Council on Getting Maximum Postage Discounts. 


Terrie’s career began at age 22 by providing marketing and lead generation services in the education services field.  As a “sage” at 30, she started a full service direct marketing agency primarily focused on DRTV and direct mail.  She still retains clients from that business. 
 
For the past 10 years Terrie has focused specifically on direct mail and how it can be an essential part of the media mix.  A track record of effective direct mail campaigns has enabled her to work with clients such as Whirlpool, Electrolux, Westinghouse, and Allstate, as well as a host of financial services companies and non-profit clients.  Terrie has been instrumental in developing direct marketing campaigns and techniques that can be measured by Return on Investment (or Marketing Dollars).  Typical response rates of 1%, she’s turned into 5%.  For non-profits, her response rates have been in the 30% range.

 
Little known facts –

Terrie has jumped out of a perfectly good airplane, loves to snow ski, practices contemporary interior design, engages on Facebook and has thought about joining Twitter. 


What Others Are Saying –

Terrie Turner is a superb marketing thinker, who can zero in on a target audience, help you create a sound marketing strategy, combined with compelling design and copy, to deliver outstanding direct marketing results. She listens, she understands, and she responds. If direct marketing is important to your business, you should talk to Terrie. She has helped us improve the return on our direct marketing for over 10 years, and we fully recommend Terrie and her services.  -Jerry W. Thomas President/CEO Decision Analyst”


Terrie is terrific - the best informed, best prepared print and production person I have ever worked with. She is extremely detail-oriented, professional and knows direct marketing. Plus, she is a delight to deal with. I highly recommend her.”  Alan Rosenspan/President Alan Rosenspan & Associates
Terrie is a loyal, hard working team player. She brings excitement and enthusiasm to companies needing strategic marketing. Terrie delivered over 30 million pieces of mail per year to a lead marketing company that I managed. She exceeded our prior response rate while delivering more leads for HealthMarkets and its captive sales force than in prior years. The thing I like the most about Terrie is her hands on approach to marketing. She is always looking for new approaches to reach the prospect. In addition, Terrie is always available and understands who the customer is. Terrie is passionate about her work and takes pride in helping her clients. If you’re looking for the best in the business, a partner, a team player, call Terrie Turner!  -John Hearrell/President LMG HealthMarkets


DATE, TIME & LOCATION
Tuesday
February 10, 2009
11:30 a.m. to 1 p.m.
Reeves Uptown
1639 Ryan St.
Lake Charles, Louisiana

RSVP

Your RSVP must be received no later than 3 p.m. on Friday, February 6, 2009.
Lunch: $13 AAFLC members; $17 nonmembers/guests (please pay at door with cash or check to AAFLC)
RSVP to aaflakecharles@gmail.com or call 478-7396.

(The RSVP deadline is important because we have to send the number to Reeves for food preparation. We will be charged one meal for every RSVP, so if you RSVP and do not attend, we must bill you anyway.)