July 08, 2008


Steve Latham of Spur Digital and his presentation "Interactive Trends: What You Need to Know About Digital Marketing"

Steve Latham is the founder and CEO of Spur Digital, www.SpurDigital.com, a strategic interactive marketing agency. Steve has planned and managed interactive campaigns for leading brands, including ConocoPhillips, FedEx Kinko's, The Scooter Store, Southwest Airlines and Medical Hair Restoration, to name a few.

Recognizing an unmet need for interactive marketing services, Steve started Spur Digital in 2002 to help companies better utilize digital media to grow their business. Over the past three years, Spur Digital has grown from 3 to 30 professionals, helping Global brand leaders and mid-market challengers leverage the Web to produce compelling and measurable results.

Steve is the founder and Chairman of the Houston Interactive Marketing Association, an active member of the Interactive Marketing Alliance, and on the Boards of the Houston Advertising Federation, Houston Technology Center and Prepared 4 Life. Steve is a member of the Technology Executive Club of Houston, the Mayor’s Economic Task Force and the Center for Houston’s Future.

Steve is an accomplished industry lecturer and an active member of the business and non-profit community. Steve’s articles on interactive strategies have been published by MediaPost and iMedia Connection and he has been quoted in PR Week, Fortune and CNN.com.

Steve received an MBA from Harvard Business School and a BBA from the University of Oklahoma. He is an outdoor enthusiast, an aspiring guitarist, an avid reader and a proud father of two German retrievers he adopted from the SPCA. You can find Steve on Facebook at www.facebook.com/profile.php?id=520309304

 


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"Interactive Marketing" by Steve Latham
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