INSIDE THE MIND OF A MEDIA BUYER
BUYING ADVERTISING IN A CONSTANTLY
CHANGING MEDIA LANDSCAPE
A Lunchtime Presentation by Linda Kadair, Media Buyer
The media buyer is a powerful animal in the advertising jungle,
deciding where ads will be placed and dollars will be spent.
Longtime media buyer Linda Kadair will describe the media
buyer's world, reveal a few secrets about media buying and
explain how recent changes in the media have kept media
buyers on their toes, unable to use old, outdated formulas.
Whether you are an advertiser, represent advertisers
or work in the media, you'll learn valuable insights into
how a professional selects and buys advertising effectively.