2010 ADDY® Awards

American Advertising Federation–Lake Charles presented its 2010 ADDY® Awards Saturday, Feb. 20, 2010, at the gala awards ceremony "ADDYs in Paradise" at the Isle of Capri Event Center.

2010 ADDY® AWARD WINNERS

Professional ADDY winners below. Click here for Student ADDY winners.

COLLATERAL MATERIAL

Brochure, Color

Award: Bronze ADDY® Award

Entrant: Lake Charles/Southwest Louisiana CVB

Advertiser: Lake Charles/Southwest Louisiana CVB

Title: Southwest Louisiana Boudin Trail Publication Cover

 

Award: Gold ADDY®

Award Entrant: Sowela Technical Community College

Advertiser: Sowela Technical Community College

Title: Sowela Catalog Cover

 

Publication Editorial Spread

Award: Bronze ADDY® Award

Entrant: Thrive

Advertiser: Thrive

Title: Why Women Live Longer

 

Special Event Invitation

Award: Gold ADDY®

Award Entrant: Lake Charles/Southwest Louisiana CVB

Advertiser: Lake Charles/Southwest Louisiana CVB

Title: National Tourism Week Invitation

OUT-OF-HOME ADVERTISING

Outdoor Board

Award: Bronze ADDY® Award

Entrant: City Savings Bank

Advertiser: City Savings Bank

Agency: O'Carroll Group

Title: "Bunch of Loaners" Outdoor

 

Award: Bronze ADDY® Award

Entrant: O'Carroll Group

Advertiser: Southwest Louisiana Convention and Visitors Bureau

Title: "Rabbit and Railroad Festival" Outdoor

 

Outdoor Board, Digital

Award: Bronze ADDY® Award

Entrant: O'Carroll Group

Advertiser: Hart Eye Center

Title: "Not Wearing Glasses" Outdoor Board

 

Out-of-Home Campaign

Award: Silver ADDY® Award

Entrant: City Savings Bank

Advertiser: City Savings Bank

Agency: O'Carroll Group

Title: 'Business Banking' Outdoor Campaign

 

Award: Silver ADDY® Award

Entrant: O'Carroll Group

Advertiser: Hart Eye Center

Title: Christmas Outdoor Campaign

CONSUMER OR TRADE PUBLICATION

Full-Page Ad, Color

Award: Gold ADDY® Award

Entrant: O'Carroll Group

Advertiser: City of Lake Charles

Title: "Green" Magazine Ad

 

Campaign, Color

Award: Silver ADDY® Award

Entrant: Healthy Image

Advertiser: Crawford Orthodontics

Title: Braces campaign

NEWSPAPER

Newspaper, Spread, Color

Award: Gold ADDY® Award

Entrant: Healthy Image

Advertiser: Cameron State Bank

Title: Trimmed with Best of the Season

 

Newspaper Campaign

Award: Silver ADDY® Award

Entrant: City Savings Bank

Advertiser: City Savings Bank

Agency: O'Carroll Group

Title: "Behind a Successful Business" Campaign

 

Newspaper Campaign, Color

Award: Gold ADDY® Award

Entrant: Healthy Image

Advertiser: Cameron State Bank

Title: Brighter Side

 

Award: Silver ADDY® Award

Entrant: Healthy Image

Advertiser: Cameron State Bank

Title: CSB Car Loan Campaign

INTERACTIVE MEDIA

Website, Business-to-Business HTML, Services

Award: Silver ADDY® Award

Entrant: Healthy Image

Advertiser: Healthy Image

Title: Healthy Image Website

 

Website, Consumer HTML, Products

Award: Silver ADDY® Award

Entrant: Mixed Media Group

Advertiser: 505 Imports

Title: 505 Finds Website

 

Website, Consumer HTML, Services

Award: Gold ADDY® Award

Entrant: Lake Charles/Southwest Louisiana CVB

Advertiser: Lake Charles/Southwest Louisiana CVB

Title: Mardi Gras of Southwest Louisiana

 

E-Mails / E-Cards

Award: Bronze ADDY® Award

Entrant: Thrive

Advertiser: Thrive

Title: Thrive Overconnected

 

Award: Bronze ADDY® Award

Entrant: Thrive

Advertiser: Thrive Magazine

Title: Reinvent Yourself Sales Teaser

RADIO

Local Radio, 30-second

Award: Silver ADDY® Award

Entrant: Healthy Image

Advertiser: The Eye Clinic

Title: Toss the Lenses

 

Local Radio, 60-second

Award: Silver ADDY® Award

Entrant: O'Carroll Group

Advertiser: Don's Car Wash

Title: "Express Car Wash' Radio

 

Local Radio Campaign

Award: Silver ADDY® Award

Entrant: Healthy Image

Advertiser: The Eye Clinic

Title: Lasik Campaign

TELEVISION

TELEVISION Local TV, 30-second
Award: Gold ADDY® Award

Entrant: FocalPoint Media & Marketing

Advertiser: First National Bank in DeRidder

Title: First National Bank in DeRidder Image 2009

 

Award: Gold ADDY® Award

Entrant: Sweet Spot Telemedia

Advertiser: Southern, Inc.

Title: How Do You Do Your Roux?

 

Award: Silver ADDY® Award

Entrant: FocalPoint Media & Marketing

Advertiser: Jeff Davis Bank

Title: Jeff Davis Bank Image 2009

 

Award: Silver ADDY® Award

Entrant: FocalPoint Media & Marketing

Advertiser: Jeff Davis Bank

Title: Jeff Davis Bank Reward Checking 2009

 

Award: Silver ADDY® Award

Entrant: Healthy Image

Advertiser: Cameron State

Bank Title: Grass Is Greener

 

Award: Bronze ADDY® Award

Entrant: Healthy Image

Advertiser: Cameron State Bank

Title: Outdoor Adventure

 

Award: Bronze ADDY® Award

Entrant: Healthy Image

Advertiser: Cameron State

Bank Title: Cameron State Bank Holiday

 

Award: Bronze ADDY® Award

Entrant: Healthy Image

Advertiser: Cameron State Bank

Title: CSB Rock Solid

 

Award: Bronze ADDY® Award

Entrant: Healthy Image

Advertiser: Cameron State Bank

Title: Overflowing

 

Local TV, 60-second

Award: Gold ADDY® Award

Entrant: Lake Charles Memorial Hospital

Advertiser: Lake Charles Memorial Hospital Sports Medicine

Title: We Are Sports Medicine

 

Local TV Campaign

Award: Gold ADDY® Award

Entrant: Lake Charles Memorial Hospital

Advertiser: Lake Charles Memorial Hospital

Title: Lean on Me

 

Award: Gold ADDY® Award

Entrant: Lake Charles Memorial Hospital

Advertiser: Lake Charles Memorial Hospital

Title: Kids Don't Come With Instructions

 

Award: Silver ADDY® Award

Entrant: Healthy Image

Advertiser: Cameron State Bank

Title: Cameron State Bank Brighter Side

 

Infomercials

Award: Bronze ADDY® Award

Entrant: CMX Innovations, LLC (CabanaMedia)

Advertiser: Women & Children's Hospital

Title: Wellness Journal featuring Women & Children's Hospital

 

Cinema, In-Theater Spots

Award: Bronze ADDY® Award

Entrant: Sweet Spot Telemedia

Advertiser: AutoPlex Group

Title: TAX MAX

MIXED/MULTIPLE MEDIA

Mixed-Media Campaign, Local Business-to-Business

Award: Bronze ADDY® Award

Entrant: O'Carroll Group

Advertiser: Knight Media  

Title: "Introducing Knight Media" Campaign

 

Mixed-Media Campaign, Local Consumer

Award: Silver ADDY® Award

Entrant: Healthy Image

Advertiser: Cameron State Bank

Title: Brighter Side

ADVERTISING FOR THE ARTS AND SCIENCES

Invitation

Award: Gold ADDY® Award

Entrant: O'Carroll Group

Advertiser: Lake Charles Children's Museum

Title: Imagination Celebration Invitation

PUBLIC SERVICE ADVERTISING

Public Service, Non-Traditional Advertising
 Award: Gold ADDY® Award

Entrant: Calcasieu Parish Police Jury

Advertiser: Calcasieu Parish Police Jury

Agency: O'Carroll Group

Title: "Trashsquatch"

 

Public Service, Mixed-Media Campaign

Award: Gold ADDY® Award

Entrant: O'Carroll Group

Advertiser: Family & Youth

Title: "Pregnancy and Depression" Campaign

 

Award: Gold ADDY® Award

Entrant: O'Carroll Group

Advertiser: Calcasieu Parish Police Jury

Title: 'You Can't Afford To Be Trashy' Campaign

 

Award: Silver ADDY® Award

Entrant: Calcasieu Parish Police Jury

Advertiser: Calcasieu Parish Police Jury

Agency: O'Carroll Group

Title: 'We're Watching' Anti-Litter Campaign

ADVERTISING INDUSTRY SELF-PROMOTION

Self-Promotion, Collateral

Award: Gold ADDY® Award

Entrant: Knight Media, Inc.

Advertiser: Knight Media, Inc.

Title: 2009 Knight Media, Inc. Calendar

 

Self-Promotion, Out-of-Home

Award: Silver ADDY® Award

Entrant: Thrive

Advertiser: Thrive Magazine

Title: Face your Fears

 

Award: Bronze ADDY® Award

Entrant: Thrive

Advertiser: Thrive

Title: Men's Health

 

Self-Promotion, Direct

Award: Bronze ADDY® Award

Entrant: O'Carroll Group

Advertiser: O'Carroll Group

Title: Personalized Agency Christmas Gift

 

Self-Promotion, Invitation

Award: Gold ADDY® Award

Entrant: Healthy Image

Advertiser: Healthy Image

Title: Healthy Image Open House Invite

ELEMENTS OF ADVERTISING

Logo

Award: Silver ADDY® Award

Entrant: Healthy Image

Advertiser: LA Fitness

Title: LA Fitness Logo

 

Award: Silver ADDY® Award

Entrant: Healthy Image

Advertiser: T/L Energy

Title: T/L Energy Logo

 

Award: Bronze ADDY® Award

Entrant: Healthy Image

Advertiser: JNL Data Solutions

Title: JNL Data Solutions logo

 

Award: Bronze ADDY® Award

Entrant: Healthy Image

Advertiser: Kid's Can of Southwest Louisiana

Title: Kids Can Logo

"BEST-OF" AWARDS

BEST OF SHOW: BROADCAST

Entrant: Sweet Spot Telemedia

Advertiser: Southern, Inc.

Title: "How Do You Do Your Roux?" Television Spot

 

BEST OF SHOW: PRINT

Entrant: O'Carroll Group

Advertiser: City of Lake Charles

Title: "Green" Magazine Ad

 

SPECIAL JUDGES AWARD FOR CREATIVITY

Entrant: Calcasieu Parish Police Jury

Advertiser: Calcasieu Parish Police Jury

Agency: O'Carroll Group

Title: "Trashsquatch" (Litter Campaign "Spokesperson")

 

BEST OF SHOW

Entrant: Lake Charles Memorial Hospital

Advertiser: Lake Charles Memorial Hospital

Title: "Lean on Me" Television Spot

 

"RISING STAR" STUDENT AWARD

Kaitlyn Mitchell

Sowela Technical Community College

(more student awards)